We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or use our app.
1. Categories of Personal Data and Processing Purposes
- Metadata: You can browse our website without providing personal details. In this case, Essity will only collect basic data about your usage, including referral page, access time, data volume transferred, operating system, browser type, and IP address. We use shortened IP addresses and this metadata to improve our website and analyze user behavior.
- Account Creation: When you create an account, we may collect data like your name, address, email, password, phone number, and interests in specific products/services. We use this information to provide you with services, marketing materials (where permitted by law), and analyze your marketing interests.
- Product Orders: We collect data related to your orders, including account details, product type/amount, purchase price, order status, and returns. This data is used to fulfill your orders, provide customer care, comply with legal obligations, and for tailored marketing.
- Sweepstakes: We collect data like name, address, email, entry date, and prize details when you participate in sweepstakes. This information is used to run the sweepstake, inform winners, deliver prizes, and for marketing purposes.
- Health Data: Some products may require collecting health-related information during your order. We treat health data as sensitive and take all necessary legal steps to protect it. We may collect and process health data with your consent (where applicable) for fulfilling your order, customer care, legal compliance, and tailored marketing.
2. Third-Party Sharing
We may share your data with third-party service providers for website operation, marketing, or IT support. We require these providers to implement appropriate security measures to protect your data. We may also disclose your data to law enforcement, legal counsel, or business partners, as required by law or during mergers/acquisitions.
International Transfers: Your personal data may be transferred to and processed in other countries, including those outside the European Economic Area (EEA). We take steps to ensure these transfers are adequately protected under applicable data protection laws.
3. Legal Basis for Processing
We process your data based on the following legal grounds, as applicable by local legislation:
- Your consent for specific purposes.
- Fulfilling a contract with you.
- Legal compliance obligations.
- Protecting your vital interests.
- Performing a task in the public interest.
- Legitimate interests of Essity or a third party (except where overridden by your interests or fundamental rights).
- Other legal grounds as defined by local legislation.
We may process sensitive data based on the following legal grounds (where applicable):
- Your explicit consent.
- Fulfilling Essity’s obligations or your specific rights in employment, social security, or social protection law.
- Data manifestly made public by you.
- Establishing, exercising, or defending legal claims.
- Legal compliance obligations.
Providing your data may be required for a contract, necessary for services/products, or voluntary. Not providing data may limit your ability to use certain features, but generally will not have legal consequences.
4. Your Rights
You have the right to:
- Access your personal data.
- Request rectification of your personal data.
- Request erasure of your personal data.
- Request restriction of processing of your personal data.
- Request data portability.
- Object to the processing of your personal data (including profiling).
- Object to automated decision making (including profiling).
To exercise your rights, please contact us as specified in Section 9 (Contact Us) below. You also have the right to lodge a complaint with the competent data protection supervisory authority.
5. Cookies and Other Tracking Technologies
This website uses cookies and analytics/personalization cookies to improve your experience and evaluate campaign effectiveness. Advertising cookies are placed by third-party companies to deliver targeted ads on social media and the internet. These technologies are only used with your consent, which you can freely give, refuse, or withdraw at any time. For further information, please visit our Cookie Policy.
6. Data Retention
We retain your data for as long as necessary to provide you with requested services and products. After our relationship ends, we will delete or anonymize your data, unless required by law (e.g., taxation). We may retain contact details and interests for marketing purposes, and certain data for legal compliance or claims purposes. We will restrict processing of your data for such limited purposes after the termination of the contractual relationship.
By using our website, you consent to this Privacy Policy.